Sweet Love Photography is the work of Newborn and Family Photographer; Kelly Shaw. Since the launch of her business over 5 years ago, Kelly has grown a loyal clientelle who have come to rely on her to capture their most treasured memories. Her work is beautiful; clean, candid and and full of loving moments. If you have ever had a photography session with Kelly, you will know that fun and laughter is key to capturing that family connection that shines through in her work.

For her rebranding, we really wanted to highlight the fun and warmth the client experiences at one of Kelly’s sessions. And, just like her work; Kelly is so warm and approachable, so it was important that this playfulness came through in her visual identity.

A soft feminine colour palette and handwritten font appeals to Kelly’s target client. This is reinforced with the fun relaxed style of the logo and loveable brand elements.