Jo Hartley is a Newcastle based copywriter, who has written for some of the most profilic magazines, newspapers and online sites both Australia and worldwide. Her experience has seen her work with many clients and deliver quality content for a variety of industries about a broad range of topics. Jo prides herself on being honest, relaxed and professional. So,when you work with Jo, thats exactly what you get; the investment of her time and experience into your project.
For her branding we wanted to encapsulate all of the integrity and professionalism that Jo is known for, however we still wanted to show her relaxed approachable side. This was done through a careful selection of fonts paired with a light and calming colour palette. Particular attention was shown to the spacing within and around the logo to give the feeling of quality and expertise.